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Advantage: Culture: Make Culture Your Startup’s Competitive Advantage from Day One
Advantage: Culture: Make Culture Your Startup’s Competitive Advantage from Day One
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Advantage: Culture
Most early-stage founders underestimate how much culture shapes their startup’s future. Get it right early, and it becomes your competitive advantage. Get it wrong, and it can quietly kill your company.
In Advantage: Culture, startup culture evangelist Jaïr Halevi distills lessons from coaching over 1,000 startups and interviewing dozens of founders — from early-stage YC-backed teams to unicorns like Miro, Remote, Mews, and Airbnb.
Through real stories that connect to a practical framework, this book helps you build your foundation intentionally — learning how to hire the right people, not the best, create psychological safety, and design your own Invisible Manager. You’ll learn from founders before you, so you don’t have to make the mistakes that can be fatal.
Advantage: Culture is the essential playbook for founders who want to build authentic startups that thrive through chaos, evolve with purpose, and last. With practical exercises in key chapters, you’ll turn reflection into action and start shaping your culture intentionally.
It’s about turning your culture from implicit to explicit — and your startup from reactive to resilient.
Editorial Reviews
“In startups, iteration isn’t just for products — it’s for people too. Advantage: Culture nails why evolving your team and culture matters just as much as shipping fast. A practical, grounded guide for every founder.”
— Saba Karim, Serial Entrepreneur & Former Head of Pipeline, Techstars
“Transparency builds trust — and trust builds culture. Jaïr’s book shows founders how to lead with openness, inclusion and intention.”
— Matthijs Welle, Co-Founder & CEO, Mews (unicorn)
“Jaïr and I have worked side by side on startup culture, and I’ve witnessed how his frameworks drive founders to be more intentional. This book conveys his most important lessons in a clear, human, and powerful way.”
— Arosha Brouwer, YC Alum & Founder with Successful Exit
“If you want to build a company people genuinely want to be part of, start here.”
— Tatjana Obenaus, Prosus Group
“A must-read for founders and advisors. This book turns culture from theory into action — full of gems you’ll come back to.”
— Jin Han, Angel Investor & Startup Mentor
- Publisher : Independently published
- Publication date : November 16, 2025
- Language : English
- Print length : 343 pages
- ISBN-13 : 979-8274498623
- Item Weight : 1.14 pounds
- Dimensions : 5.5 x 0.78 x 8.5 inches
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